Tuesday, March 31, 2009


A new documentary film by Gary Hustwit, the director of 'Helvetica'

The Canadian premiere is at the Bloor Cinema in Toronto, May 3rd and 4th (tickets)

From objectifiedfilm.com:

"'Objectified' is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.  It's a look at the creativity at work behind everything from toothbrushes to tech gadgets.  It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis.  It's about personal expression, identity, consumerism, and sustainability.
What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?"

The film features Paola Antonelli of the MOMA NY, Ronan & Erwan Bouroullec, the people of IDEO, Naoto Fukasawa, Jonathan Ive (responsible for Apple's design force), Hella Jongerius (who I blogged!), Marc Newson, Dieter Rams, Karim Rashid (a well-known designer who used to teach at OCAD) and many many many more.


You're the yellow bird I've been waiting for. said...

thats funny! i got into OCAD!! wooooo can't wait till next year!
ps. if interested art on my blog.. just some for now.. more coming up:)

allison said...

I watched Helvetica in one of my design classes! very intersting, can't wait to see this one!


You're the yellow bird I've been waiting for. said...

man youre in OCAD ally?! lucky.. im too excited for next year ahah.. its all i think about lately.

sn said...

that was my next choice for school! you'll love it there. i'm living in windsor and going to school at the college for creative studies in detroit. look it up!
good luck! what are you taking??


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