Tuesday, March 24, 2009

IKEA CAR?????!!!!

From designboom: (this site is my everything)

I'll quote it word for word cause I can't believe this:

"The internet is awash with people debating whether or not ikea is to launch an eco-friendly car called the 'leko'.  The hype stems from a french website where designer christophe grozs explains the virtues of this new environmentally sound car.
The 'leko' is covered in a white sheet adorned with the ikea logo and URL above it as a live countdown to the supposed launch date: april 1st.  Obviously this has lead many people to believe that the whole thing is simply an elaborate april fools day joke.
Yet, for those showing more faith in the potential release of an ikea car, note that the website bears the WWF logo and that france's 'sustainable development week' also kicks off on april 1st.

Ikea France's PR Manager:
"I can confirm that ikea france has decided to support a new car system in line with its positioning:  cheaper and more responsible than any other; allowing a dramatic reduction in your gas spending; built so it can adapt to the products you want to carry"

But, no complementary information is supposed to be released before the launch.....

So, hoax or not?  Check out the leko website!


Nest Interiors said...

Ikea is not in the business of designing motor vehicles - sounds more like an elaborate PR activity, such as sponsorship of a new eco friendly vehicle or transit service.

sn said...

it might be.....
it's so strange to have heard it, but i guess we're trained to believe a lot of what we hear. it's hours till the release, so i'm interested to see what comes of it.

given the times and the auto industry, it almost seems like anything could happen at this point.

but just the same, i wouldn't be surprised if it's just that.... an elaborate PR activity. but even if it's a sponsorship, if it's eco-friendly it's a step in the right direction.

thanks for the comment!


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