Finding it difficult to find a street without obtrusive billboards, Jordan Seiler of Public Ad Campaign did some research and discovered that many of the 'buy me' signs bombarding NYC were illegal. Knowing he would never get permission to replace them with public art, he organized the 'New York Street Advertising Takeover'- and a network of citizens set out to transform the signs into personal and anti-ad artworks. Over 80 artists whitewashed and converted 126 NPA billboards on April 25. Four in the group were arrested, but are working on fighting the charges.
Most of the pieces were appropriated by the NPA within days, but the imagery and story will always be there.....
check out the flickr here